Five Search Console questions worth asking each month
Use five business questions to turn Google Search Console into a short monthly review, with clear limits on what each metric can prove.
THE OCEAN MEDIA KNOWLEDGE LIBRARY
Marketing knowledge that moves your business forward.
Understand your numbers. Make a plan. Put it to work.
Free resources for the decisions business owners actually face.
Use five business questions to turn Google Search Console into a short monthly review, with clear limits on what each metric can prove.
Read the guideUse five business questions to turn Google Search Console into a short monthly review, with clear limits on what each metric can prove.
A practical pre-spend test for your landing page: verify the promise, mobile experience, contact path, lead delivery, and measurement before sending paid traffic.
Track inquiries through to customers with a simple scorecard. Compare lead quality, avoid misleading close rates, and decide what to fix next.
Use a worked example to separate advertising revenue from contribution profit, including agency fees and the direct costs of each sale.
Work backward from contribution per sale and close rate, then account for agency fees before setting a media cost-per-lead target.
A practical planning example for a small service business: clarify the offer, make it easy to inquire, and fund one measurable test.
Five business conditions to resolve before paying for an agency, plus a short readiness checklist you can use without a sales call.
Use a small naming convention and our free UTM builder to keep campaign links readable, consistent, and free of personal information.
A practical page review for business owners: answer real questions clearly, support changing claims, and make related information easy to find.
Start with a focused offer, a manageable budget and a way to learn from each result.
Explore beginner resources →Understand how fees, close rates and contribution affect what you can spend.
Explore advanced resources →4 related guides, with examples and next steps.
2 related guides, with examples and next steps.
2 related guides, with examples and next steps.
Dates change when the resource changes.
Use five business questions to turn Google Search Console into a short monthly review, with clear limits on what each metric can prove.
A practical pre-spend test for your landing page: verify the promise, mobile experience, contact path, lead delivery, and measurement before sending paid traffic.
A practical planning example for a small service business: clarify the offer, make it easy to inquire, and fund one measurable test.
Explore our paid advertising, SEO and marketing services when outside support makes sense for your business.