Five Search Console questions worth asking each month
Use five business questions to turn Google Search Console into a short monthly review, with clear limits on what each metric can prove.
THE OCEAN MEDIA KNOWLEDGE LIBRARY
Ocean Current.
Marketing knowledge that moves your business forward.
Understand your numbers. Make a plan. Put it to work.
Free resources for the decisions business owners actually face.
Your resources
8 resourcesBefore you buy ads, run this landing-page preflight
A practical pre-spend test for your landing page: verify the promise, mobile experience, contact path, lead delivery, and measurement before sending paid traffic.
Are your leads any good? Build a lead-quality scorecard
Track inquiries through to customers with a simple scorecard. Compare lead quality, avoid misleading close rates, and decide what to fix next.
Your ROAS looks good. Are you actually making money?
Use a worked example to separate advertising revenue from contribution profit, including agency fees and the direct costs of each sale.
How to use your first $500 marketing budget
A practical planning example for a small service business: clarify the offer, make it easy to inquire, and fund one measurable test.
When you should not hire a marketing agency yet
Five business conditions to resolve before paying for an agency, plus a short readiness checklist you can use without a sales call.
Build UTM links you can still understand next month
Use a small naming convention and our free UTM builder to keep campaign links readable, consistent, and free of personal information.
Want to appear in AI search? Start with useful pages
A practical page review for business owners: answer real questions clearly, support changing claims, and make related information easy to find.